Overview
keepin’ it REAL (kiR) is an evidence-based, culturally grounded prevention program for 6-8th grade students (ages 12-14). Designed to reduce substance use, kiR builds essential life skills such as decision-making, problem solving, communication, and risk awareness through lessons grounded in real youth experiences. At the core of the program are the R.E.A.L. strategies: Refuse, Explain, Avoid, and Leave. These four simple, practical approaches give students tools they can use in real life to handle peer pressure and substance offers.
Recognized by SAMHSA as a Model Program and one of the most cost-effective school-based prevention programs in the U.S., kiR is now considered a legacy program and is implemented in schools and communities nationwide and around the world.
